SEO Analyst/Specialist
Listing reference: cartr_000747
Listing status: Under Review
Apply by: 4 March 2026
Position summary
Industry: IT & Internet
Job category: Strategic marketing
Location: Rosebank
Contract: Permanent
EE position: No
Introduction
HIRING! SEO Specialist
Cartrack, a world-leading smart mobility Software-as-a-Service tech company operating across 24 countries, is looking for a multi-facetted and dynamic SEO Specialist with a deep understanding of technical SEO, B2B digital marketing, and the ability to translate complex solutions into high-ranking, high-intent content that drives qualified inbound leads.
Job description
- Conduct keyword research using various tools (like Keyword Planner, SEMRUSH and Moz)
- Analyze keywords and SEO techniques used by competitors
- Perform competitive analysis and identify gaps in our content
- Implementing proficient tracking to pinpoint areas of success and improvement
- Update older content and add effective calls to action (CTAs) to improve user engagement
- Implement link building strategies and manage backlinks to build online authority
- Follow SEO trends and stay up-to-date with new tools and practices.
Minimum requirements
- National Senior Certificate / Grade 12 Matric
- Relevant tertiary qualification advantageous
- 2-3 years minimum experience within SEO
- Understanding of B2B lead generation funnels
- Basic knowledge of HTML/CSS
- Experience within Google Analytics, Optimize, Tag Manager and other Google Suite tools
- Familiarity with keyword research and management tools
- Understanding of ranking factors and search engine optimization practices
- Strong analytical skills