Affiliate Program Manager/Influencer Manager

Listing reference: cartr_000443
Listing status: Under Review
Apply by: 11 October 2023
Position summary
Industry: IT & Internet
Job category: Advertising and Communication
Location: Johannesburg
Contract: Permanent
EE position: No
Are you curious, agile and passionate? Do you take ownership, embrace challenges and love problem-solving? We’re a world-leading smart mobility tech company with over 1,750,000 subscribers across 23 countries, and we’re looking for an Affiliate Program Manager/Influencer Manager to join our vibrant and fast-growing team! Your primary role is to plan, execute, and manage the affiliate/influencer marketing program for Cartrack. You will be responsible for recruiting, developing relationships with partners, optimizing performance, and driving revenue growth through the affiliate channel. Maintain relationships with influencers and content creators to promote and amplify brand awareness, engagement, and growth. You will work closely with marketing, PR, and social media teams to develop and execute influencer marketing strategies that align with the company's goals and objectives
Job description

  • Define and develop influencer/affiliate marketing strategies, including identifying target audiences, selecting relevant platforms, and setting campaign objectives
  • Build and nurture strong relationships with influencers/affiliates, content creators, and their representatives. Serve as the main point of contact, addressing inquiries, negotiating partnerships, and managing contractual agreements.
  • Cultivate strong relationships with influencers/affiliates, acting as the primary point of contact for communication and support. Provide guidance, resources, and regular updates to maximize their performance and engagement.
  • Monitor and analyze influencer/affiliate campaign performance metrics, such as reach, engagement, and conversion rates. Provide regular reports and insights to the marketing team, highlighting the impact of collaborations and identifying areas for improvement
  • Stay informed about the latest regulations and guidelines related to influencer/affiliate marketing and ensure all campaigns comply with legal requirements, disclosure rules, and best practices.
  • Develop and manage commission structures and incentive programs to motivate and reward their performance. Monitor commission payments and ensure accuracy and timeliness.
  • Identify opportunities for partnerships and collaborations to stay ahead of competitors.
  • Ensure influencers/affiliates adhere to program terms, policies, and ethical guidelines. Monitor and address any potential compliance issues, such as fraudulent activities or improper marketing practices.
  • Generate regular reports and insights on influencer/affiliate program performance, including traffic, conversions, revenue, and ROI. Utilize analytics tools to identify trends, patterns, and opportunities for improvement

Minimum requirements

  • Bachelor's degree in marketing, communications, business, or a related field (or equivalent experience).
  • Proven experience in influencer/affiliate marketing, brand partnerships, or talent management.
  • Strong knowledge of social media platforms, trends, and best practices.
  • Analytical mindset with the ability to track and measure campaign performance
  • Creative thinking and the ability to develop compelling influencer/affiliate marketing strategies.
  • Attention to detail
  • Familiarity with legal and disclosure requirements in influencer/affiliate marketing.
  • Strong organizational and project management skills to handle multiple campaigns and partnerships.

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